21st Festival del Centro Histórico — Visual Identity System

For the 21st edition of the Festival del Centro Histórico, organized by the Comité Organizador del Festival del Centro Histórico in Guatemala City, we developed a comprehensive visual identity system designed to celebrate the cultural vitality of the city’s historic center.

The festival is an important platform for artistic, cultural, and academic expression, bringing together diverse sectors of the community through concerts, exhibitions, performances, conferences, and public activities. The central concept was built around the motto ‘Party in the Center!’, a theme that celebrates the energy, diversity, and collective experiences that take place within the city’s public spaces.

The visual system was developed by taking iconic architectural elements of the historic district as the starting point for the graphic language. These structures were reinterpreted through illustration and geometric abstraction, creating a flexible set of visual components adaptable across multiple communication platforms. The project included the development of a complete branding and communication system applied across print and digital media. Using Illustrator and InDesign, we created posters, programs, and promotional materials.

The identity was extended into the digital realm through motion graphics and animated content produced in Cinema 4D and After Effects, which brought the architectural elements to life through movement and depth. In addition to print and motion applications, the project also involved web design and digital communication assets, allowing the visual identity system to adapt seamlessly across online platforms and social media channels.