Impresos Computarizados — Branding Redesign & Website

For Impresos Computarizados, a company with over 30 years of experience in the printing industry, we developed a comprehensive branding redesign and website design project aimed at modernizing its visual identity and strengthening its digital presence. The objective was to translate the company’s long-standing expertise into a contemporary and dynamic brand system that reflects both its legacy and its evolution.

The project began with the redesign of the brand identifier, updating its visual language to better communicate the company’s values of reliability, quality, and technical expertise. Through a process of brand creation and conceptual refinement, we developed a new identity that feels current and adaptable, while maintaining a connection to the company’s history. Using Adobe Illustrator, we created a cohesive visual identity system that includes applications for stationery, corporate materials, and printed assets. The design approach integrates editorial design principles, illustration, and photography, resulting in a flexible system that can be consistently applied across a wide range of communication formats.

A key component of the project was the design and development of a corporate website that showcases Impresos Computarizados’ extensive portfolio. The site was structured to highlight the company’s capabilities, services, and experience, offering users a clear and intuitive way to explore its work. With a focus on UX/UI design, the platform ensures a seamless navigation experience while reinforcing the brand’s updated visual identity in a digital environment.

The final result is a modern and cohesive branding and web system that positions Impresos Computarizados as a forward-thinking company while honoring its 30-year trajectory. By combining branding, editorial design, digital design, and user experience, the project enhances the company’s communication strategy and provides a solid foundation for continued growth.