21 Festival del Centro Histórico

Festival del Centro Histórico is a stage of cultural expression open to the participation of different sectors of the city, as a meeting point to promote the heritage and values of Guatemala City’s historical center, through the development of cultural, artistic, academic and cultural activities.

We developed a visual identity system for the 21st edition, with the motto “Party in the center!” as the main axis, under which we explored the different ways in which people interact with public spaces. The graphic system takes the most representative architectural pieces of the city center as a starting point and takes them to a space of digital experimentation, reconnecting people with the city.